Having trouble getting more leads into your pipeline? You’re not alone. According to HubSpot, 61% of marketers say traffic and lead generation is their top challenge.
So marketers are implementing different B2B lead generation ideas to grow more conversions. But this requires a bit of trial and error to see what works. The methods you use will depend on your target audience and their preferences. Those using video on their landing pages are seeing as much as an 86% increase in conversions. Other B2B marketers using blogging are 67% more leads than those that don’t. The key is finding the best B2B lead generation strategies for your business. We put together a list of 59 B2B lead generation ideas you can try.
What Are the Best B2B Lead Generation Ideas? – B2B Lead Generation Services
It’s time to look for lead generation ideas to enhance your B2B marketing efforts. There’s a long list to go through, so let’s jump right in! IT Lead Generation
Add Exit-Intent Popup Forms to Gather Leads Sometimes, visitors will leave your site before converting. So to help capture their information before they go, you can use exit-intent popups. These appear whenever a visitor is about to click away from your window. The goal is to entice them to share their information before they go. You can offer a free download or discount code in exchange for their name and email address.
Use On-Site Retargeting to Re-engage Leads Another way you can use exit-intent popups is to use retargeting methods. This involves using the visitors’ past site behavior to make recommendations. For instance, when a visitor is about to leave, you can have a popup appear showing a discount for a product they viewed.
Automate Your Email Marketing Campaigns As a B2B marketer, you likely don’t have time to sit around sending out emails each day. And nor should you have to. With email marketing automation,
you can drive traffic to your business with little effort. Just take a week to set up segments, write the emails, and choose activity triggers to determine when they send. For example, those who sign up for your newsletter will be placed in the lead nurturing campaign. Then a returning customer may receive an email with a discount code if they abandon their cart.
Use Case Studies to Encourage Purchases Some of your leads are on the rocks about buying your product or service. What can you do to convince them to convert? One way is to show proof of your product’s benefits. Case studies are excellent tools for proving the worth of your products and services. Consider adding them to your email campaigns, blog posts (as links or stories), and social media marketing (i.e., boosted posts or social ads).
Create Ads On Social Media to Drive High-Quality Leads Do you know which social media outlets your target audience uses the most? It’s time to take advantage of this knowledge by creating highly targeted social ad campaigns. Develop segments for the personas you’re targeting to create messaging and offers that resonate with each.
Publish Social Media Posts Regularly Social media platforms are excellent to use because millions of people use them daily. And it’s the same among B2B customers. You’ll find 55% of decision-makers using LinkedIn to vet organizations. So having a business profile filled with helpful posts will establish your company as a thought-leader. This may entice visitors to convert into leads and
eventually into buyers.
To know more: https://www.cftconsulting.us/what-are-the-best-ways-for-b2b-lead-generation/