The Sales Lead Generation Specialist is responsible for prospecting, qualifying and generating new sales leads to support the Sales Executive. The individual contact prospects who have responded to campaigns, marketing events, websites, phone enquiries and have shown a high level of interest. The individual uses the information on the prospects’ initial responses to ask questions about their needs and timeline for buying. He/She asks prospects if they would like to arrange a meeting with our sales specialists and fix a time. The Sales Lead Generation Specialist then passes the qualified leads to the field sales team to follow up. If any prospects are not ready or willing to commit to a meeting, h/she then e- mail further material to maintain contact and build relationships. To carry out this role, the Sales Lead Generation Specialist needs good interpersonal skills to build a rapport with their contacts.